Engaging, Interactive Workshop by Business Coach and Keynote Speaker – Murali Murthy

The 5 Definitive Steps to Build Your Competitive Edge in the Marketplace

  • Brand Insignificance / Ignorance / Absence
  • Brand Awareness
  • Brand Preference
  • Brand Loyalty
  • Brand Recommendation


  • How to define and position your brand in the marketplace
  • How to develop a strong brand identity and key messages to target your customers
  • How to build a powerful and impressive online presence.
  • How to build a tailored marketing strategy to promote your product or service
  • How to drive client and customer engagement to ensure long-term success


Murali Murthy is an acclaimed Public Speaker, Mentor, Immigrant Career Coach and the Author of the Canadian Best-selling ACE Series of Books – The ACE Principle, The ACE Awakening and The ACE Abundance.

A Creative Director and Advertising Strategist, Murali Murthy holds a Masters in Communications and has held positions at various agencies including JWT, TMP, Bozell and Bates in diverse markets across North America, Europe and Asia. Murali also volunteers his time as Chairperson, with CAMP (Communications, Advertising, Marketing Professionals), Canada’s first voluntary organization for the marketing fraternity. He and his team devote their time at CAMP, helping New Canadians integrate into the job market sooner by providing industry-tested tools, resources and mentorship.